You Are A Brand

Branding increasingly defines our world both in terms of our personal and professional lives. While our personal identities should transcend mere branded representations , it is crucial to recognize that we often function as brands in our professional lives. Understanding this and acting in an intentional and strategic manner can significantly enhance one’s career success.

So, what constitutes a brand? There are many frameworks, but one of the best is viewing it as a mental concept of a product, service, or individual held by others. We all have perceptions of our colleagues defined by their core attributes, strengths, and attitudes. We should define our own professional brand by following a branding framework that works best for us, such as identifying our unique “superpower” or by answering three key questions: “What do I do? How do I do it? Why do I do it?” Whenever I share this "You are a brand" perspective with young professionals, they generally agree but often find the concept surprising. 

My advice? Craft a  personal brand identity statement and articulate your brand purpose professionally. The clearer you are about it, the more successfully you can position yourself in any work environment. Individuals with a well-defined, valuable brand identity are more likely to be promoted more and enjoy a successful long-term career The good thing is that you can change your brand identity multiple times over time. Brand reinvention is possible and welcomed.